The NewIDeA 2025 Design Workshop aims to develop innovative, sustainable, and socially oriented packaging solutions with real commercial potential, alongside an educational platform for long-term impact. It fosters collaboration between art, business, and science while raising environmental awareness and supporting conscious consumption. The workshop helps art and design students build creative skills on sustainability topics in partnership with Fresh Post and PinProof packaging. Participants will work in international groups through intensive sessions, teamwork activities, interdisciplinary lectures, seminars, gamified events, and present their results to partners.
